Music Video Draft 3

This is the third draft on my music video, I have added a lot more footage and developed the music video further. It now fits the timing of the song, as there is enough shots to fit the time schedule.

 I continued to use Final Cut pro to develop my music video further. I used tools such as importing videos, inserting them into the timelines and cropping them to the appropriate size that I required. I also used the colour effect tools, to adjust the colouring of some shots. As I wanted to provide a contrast between the first and the second half of the video. I used the colour, saturation and exposure settings as featuring in the screenshot, in order to edit and adjust the brightness of the shots. This visually improved it, as the photographs and movements where much clearer.

 I inserted all of my new footage onto the timeline, as I need to film some extra shots to inset into the video in order to ensure that there was enough moving image in proportion to the timing. I also inserted the song at the bottom, therefore the song can play whilst I am editing and I can adjust scenes to particular lyrics.

I also wanted to ensure that there was a direct distinction between the poor girl and the rich girl, therefore I put the shots of the poor girl at the beginning to establish to narrative, then finished off with a "happy ending" with the rich girl featuring in the second half. Also, I added shots with words on such as "Let's Unite" in order to establish the idea further.

I had to reach an ending, therefore I put the words "The End" at the end of the video to add clarity. But, I also had to add appropriate shots to indicate that the video was ending. Therefore, I had shots of my cast members eyes opening and closing, therefore it made it clear that something was coming to an end. I also put these in slow motion, in order to show the slowing down of the video.

Ancillary Text 2 - Digipak Draft

Ancillary Text 1 - Magazine Advertisement Draft

Digipak Planning

This is a step by step production process of how I made my digipak draft and the changes and amendments that I went through. I also discussed the thought processes and positive and negatives to each choice and outcome that occured.

Magazine Advertisement Planning

This is a step by step production process of how I made my magazine advertisement and the changes and amendments that I went through. I also discussed the thought processes and positive and negatives to each choice and outcome that occured.

Photos

I took lots of photographs of the cast member in directions for my digipak and magazine advert, but it mainly consisted of close ups and mid shots, as this is what I wanted to use on my ancillary texts. I dressed her in a ragged brown coat to produce the stereotype of a tramp or homeless, as supported within the theorist Tessa Perkins. I also ensured that her facial expressions were sad and upset in order to produce the right connotations. To add to this representation of her being a tramp, I added make up to make it look as if her face was dirty, I also made sure that her hair was knotty and messy. 

Although, on some of the photographs the top of her head was cut off, or she was looking away for example. But, I was taking photographs continuously to ensure I captured the right one. I like the photographs of her looking directly into the camera, as I think it adds the connotation of a personal connection between the artist and the audience.

 I tried to produce a binary opposite version of the cast member, as in the theorist Levi Strauss established. I tried to produce a glamorous look with the fur coat, jewellery, make-up, hairstyle and dress, therefore the mise-en-scene within the video will connote wealth. Within these shots, she pulled happy and content facial expressions in order to link the facial expressions and emotions with the standard of her life. The shots with her eyes closed for example cannot be used, although as she laughed through some of the shots, this was accidental but could still be used, as it provides a strong contrast in emotion, in comparison to the previous photographs.

Development of Ancillary Texts

Logos

These are the logos that I have been focusing on, as there are several original logos which the band have developed over time, therefore there is a wide selection to choose from. I chose the second one as it fitted most with the existing colour scheme, therefore there will be an element of continuity, instead of having odd colours that do not contrast well together. I also edited the backgrounds of the logo to fit in with the scheme that I wanted to achieve.

I experimented with several different designs including these ones. As the colour scheme above was predominantly black and white, I varied the colouring on my text so see what it would look like. Also, I ensured that the logo stayed the same, for example, the triangle was still substituting the A, and the letters were still in capitals, as this makes it more realistic. I noticed that my photographs were in colour, therefore it would be beneficial and more effective if colour featured on the logo, as it would visually be more pleasing and would fit in with the allocated themes that I have chosen.

Therefore, I developed the text further by using the brightness, contrast and effect tools. The clothing and make up that my cast member was wearing was made up predominantly of browns and golds, therefore I decided to apply this colour scheme to the logo. Also, the model has red lipstick, therefore I decided to apply significance to the A, and make it read. This way the audience can link together the logo and the cast member taking part in the video. I also made sure there was continuity with the font, size and the text being in capital letters. 

I developed it further, as I thought about the narrative in my music video, of the poor girl in the slums transforming into a rich and fun young lady. Therefore, I decided to seperate the logo into two. I then to tried to make the narrative reflect the logo. Therefore I made the left side grey and dull, in order to blend in with the photograph of her upset and distressed. I did the left side gold and sparkly, like her hair and her outfit and jewelery, I also added the tint of red within the logo to reflect her red lipstick. I was happy with this idea, as when drafting it also fitted in with the photographs I was using, therefore it looked effective.

Photographs

I used the same cast member, as I have use the same female cast member throughout the entire production of the video, therefore it was produce continuity. I chose these particular photographs, as I wanted to achieve an extremely dramatic contrast between the two different sides of the cast member. Therefore on the left, she is wearing an old coat, with dirt on her face and scruffy hair. She is also holding a sad and distressed facial expression. On the right, I dressed her up in a golden dress, with golden jewellery and a fur coat. I also applied golden make up. After watching video tutorials I was aware of how to make her hair look posh and sophisticated. I also added an element of red lipstick to connote power and beauty. Also, she is holding a happy facial expression, which is reflective of her life. I think I achieved a good contrast in terms of creating two opposite images.

These are the allocated photographs that I have chosen to use for the poster. As my aim is to merge the two photographs together to create a contrast. I would like to edit these photographs there is  half a face on each side. This way, there will be a clear contrast between the poor and homeless girl and the rich and party girl from the video. This idea will also emphasise that they are the same person. There is a colour scheme of brown, therefore it would be beneficial to edit the band logo and song title to be a brown/gold colour too, therefore this is some continuity. I also experimented with different facial expressions in order for a true reflection of the different characters to be conveyed.